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UgcProduction

User generated content for brands, set up for the way your team works

User generated content for brands works best as a steady production line, not a one-off shoot. UgcProduction gives DTC brands, performance agencies, subscription apps and Amazon sellers one board to brief, cast vetted creators, review cuts and launch rights-cleared UGC ads. Pick your team type below to see how the workflow fits the way you already work.

Plan my production

One UGC production system, four kinds of teams

Paid social creatives tend to fatigue within weeks, so the ads that worked last month stop working, and someone has to brief, cast, chase, review and license the next batch. What changes from team to team is the volume, the number of brands, the platforms and who signs off. UgcProduction keeps the same core workflow for all of them and adapts the limits, roles and workspaces to the team.

Plan my production
  1. Brief builder that writes hooks, script beats and a shot list from your product and audience
  2. Vetted creator marketplace with invite or open casting and a shortlist
  3. Production board from Brief to Delivered, with frame comments and revision rounds
  4. Usage rights per asset, including whitelisting and Spark Ads permission on Growth and up
  5. Performance tagging that shows which hook and which creator actually sells

User generated content for DTC brands refreshing Meta and TikTok ads

A growth team at a direct to consumer brand usually needs new creatives every two weeks across Meta Reels and Feed, TikTok and YouTube Shorts. In UgcProduction the strategist opens a brief, gets ten hooks and a 30 second script with beats, invites creators who match the audience and ships product to them from the board. Cuts come back in 9:16, 4:5, 1:1 and 16:9, with hook swaps and captions as variants, so one shoot feeds a full test. Category angles are on the UGC ecommerce page, and claim rules for skincare and cosmetics are on the UGC for beauty brands page.

  1. Hook variants from one shoot to test before you scale spend
  2. Winning hooks and creators visible in the performance report

UGC for performance agencies running many client accounts

An agency produces UGC for several clients at once, and each client has its own brand voice, approvals and rights terms. UgcProduction separates every client into its own workspace with its own briefs, creators, board and licences. Strategists build briefs, client stakeholders review cuts as reviewers, and finance sees payouts and invoices. The Scale plan covers 15 workspaces and 10 seats with roles. The full agency setup is on the UGC for agencies page.

  1. One login, a separate workspace per client brand
  2. Approvals by client, with frame comments kept on the cut

UGC for subscription apps testing hooks for install campaigns

App marketers buy UGC to lower the cost of installs and trials on TikTok and Reels. The first seconds decide whether a viewer keeps watching, so the brief builder writes several opening hooks for each concept and the shot list mixes face to camera with screen recordings of the app. Each hook becomes its own variant, and performance tagging on Growth and up shows which hook held attention and drove installs. Details are on the UGC for apps page.

Plan my production
  1. Screen recording plus creator on camera in one shot list
  2. Several hooks per concept for structured hook testing
  3. Spark Ads permission set in the licence before you boost a post

UGC videos for Amazon sellers and marketplace listings

Amazon sellers need product demo and review style videos for listings and Sponsored Brands video. These videos show the product clearly and answer buying questions. UgcProduction briefs the demo, ships product to the creator and delivers horizontal and square cuts with captions. Listing specifics are on the UGC for Amazon page.

  1. Demo and unboxing formats built around the questions buyers ask
  2. 16:9 and 1:1 cuts for listings, 9:16 for social reuse
  3. Usage rights that name the marketplace as a channel

What founders and heads of growth see in UGC production

The person who signs the budget wants to know what each creative costs, whether it is safe to run and which ads paid back. UgcProduction shows the cost of every production on the board, keeps a licence PDF for every asset with term and channels, and ties each ad to its hook, creator and format through a read-only connection to Meta and TikTok ad accounts. Compared with an agency retainer, the team pays a subscription and a platform fee that drops as volume grows, from 12 percent on Starter to 3 percent on Enterprise. Enterprise adds SAML SSO, an audit log, a 99.9 SLA, invoicing and a DPA. All plans are on the UGC pricing page.

See pricing
  1. Cost per creative visible per production
  2. No unlicensed creator content in your ad accounts
  3. Escrow payouts released only when a cut is approved

Choosing a plan for your team type

  • One brand starting UGC

    Usual plan
    Starter
    Why
    3 active productions, 1 seat, 1 brand

  • Growing DTC brand or app

    Usual plan
    Growth
    Why
    10 active productions, 3 seats, performance tagging, Spark Ads permissions

  • Agency or multi-brand team

    Usual plan
    Scale
    Why
    30 active productions, 10 seats, 15 workspaces, roles

  • Large brand or holding

    Usual plan
    Enterprise
    Why
    Unlimited productions and workspaces, SSO, audit log, SLA

Monthly prices run from 99 USD on Starter to 1 499 USD on Enterprise, and yearly billing saves 50 percent.

User generated content questions

Read all questions

Yes. UGC for ads is content a creator films for your brand to run from your own accounts, often without posting it to their audience. You pay for the video and the usage rights, not for reach.

Yes. Growth includes 3 brands or workspaces, Scale includes 15 and Enterprise has no limit. Each workspace keeps its own briefs, creators, board and licences.

The brand gets the rights written in the licence for each asset, with the term, the channels and any whitelisting or Spark Ads permission. The licence PDF stays attached to the asset.

You can plan one demo production brief from the homepage without a card. There is no free plan, and every plan is self-serve with Get started.

Start your next UGC production

Brief once, cast vetted creators and get rights-cleared UGC ads in one board.

Plan my production