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UgcProduction

UGC production software for briefs, casting, rights and ad data

UgcProduction is UGC production software with a vetted creator marketplace inside, built for brands and agencies that need new paid social ads every month. Eight modules cover the whole job, from the AI-written brief to casting, review, edit variants, usage rights, performance tagging and escrow payouts. Teams replace spreadsheets, DMs and agency retainers with one board that shows what is in production and which hooks sell.

Plan my production

Eight modules in one UGC production workflow

Each module handles one part of the production, and all of them share the same brief, the same assets and the same licence records.

  1. Brief builder with AI hooks, script beats and a shot list
  2. Creator marketplace and casting with invites, open casting and shortlists
  3. Production board with 8 stages, frame comments and revision rounds
  4. Editing and variants with hook swaps, captions, four aspect ratios and an AI studio
  5. Usage rights and contracts with a licence PDF per asset
  6. Performance tagging from Meta and TikTok ad accounts
  7. Escrow payouts to creators with invoices for the brand
  8. Team and enterprise controls with seats, roles, SAML SSO and an audit log

Brief builder and creator casting

Brief builder

The strategist enters the product, audience, angle, platform, format and deliverables. UgcProduction writes hook options, script beats with on-screen text and a shot list a creator can film in one take. The brief also fixes lengths, aspect ratios, raw footage, revision rounds and the usage rights the brand needs, so every creator works from the same page. Starter includes 20 AI scripts and hook sets per month, Growth 100, Scale 400 and Enterprise unlimited (fair use).

Creator marketplace and casting

Vetted creator profiles are searchable by niche, platform, style, language and on-camera type. The brand invites creators directly or opens a casting, then builds a shortlist from portfolios and the rates creators set themselves. See how casting works on hire UGC creators.

Production board and editing variants

Production board

Every production moves through Brief, Casting, Shipping product, Filming, Review, Revisions, Approved and Delivered. Reviewers comment on the exact frame, revision rounds are counted against the brief, and every version stays on the card. The full stage walkthrough is on UGC services.

Editing and variants

One approved recording becomes many ads. Hook swaps replace the first seconds, captions are burned in or delivered as files, and exports cover 9:16, 4:5, 1:1 and 16:9. The AI studio writes script variants and edit variants, and paid plans add AI avatar videos (Growth 5, Scale 25, Enterprise custom limit per month). More on AI UGC.

Usage rights and performance tagging

Usage rights and contracts

Each asset carries its rights term, channels, paid usage and whitelisting or Spark Ads permission. UgcProduction sends expiry reminders before a term ends and issues a licence PDF per asset. The usage rights manager is on every plan, and Enterprise adds a legal review export. Details on UGC usage rights.

Performance tagging

On Growth and up, a read-only connection to Meta and TikTok ad accounts lets the team tag each ad by hook, creator and format. The winning hooks and creators report shows what to brief next, and Enterprise adds API access. See UGC creatives.

Escrow payouts and team controls

Escrow payouts to creators

The brand funds the creator fee when casting is confirmed, and the payout is released on approval. The brand receives invoices for creator fees and the platform fee, which falls from 12 percent on Starter to 8 percent on Growth, 5 percent on Scale and 3 percent on Enterprise.

Team and enterprise

Seats grow from 1 on Starter to 3, 10 and unlimited. Scale adds roles (owner, strategist, reviewer, finance). Enterprise adds SAML SSO, an audit log, SLA 99.9, invoicing and a data processing agreement. All plans and limits are on UGC pricing.

See pricing

A user generated content marketing platform built for paid social

Most user generated content marketing platforms collect reviews and social posts from customers. UgcProduction is built for the other half of the job: producing new UGC ads on demand with paid creators, cleared rights and performance data from the ad accounts where the ads run. That makes it a user generated content marketing platform for teams whose ads fatigue every few weeks and who need a repeatable way to refresh them.

  1. Built for TikTok, Meta Reels and Feed, YouTube Shorts, Instagram and Amazon
  2. One workspace per brand, up to 15 brands on Scale and unlimited on Enterprise
  3. Self-serve on every plan, monthly or yearly with 50 percent saved on yearly

UGC production software questions

Read all questions

It is software with a vetted creator marketplace inside. Your team runs the brief and the review, creators film and get paid through escrow, and UgcProduction writes hooks, holds payouts, issues licences and tags ad performance.

Brief builder, casting, the production board, editing and variants, the usage rights manager and escrow payouts are on every plan. Performance tagging, whitelisting and Spark Ads permissions and AI avatar videos start on Growth.

Yes, with a one-off demo brief. Click Plan my production on the homepage to see hooks, script beats and a shot list for your product. There is no free plan, and paid plans start at Starter, 99 USD monthly or 49 USD per month billed yearly.

No. The connection to Meta and TikTok ad accounts is read-only. UgcProduction reads ad results and lets you tag each ad by hook, creator and format.

Run your next production on one board

Pick a plan, add your brand and write the first brief in minutes.