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UgcProduction

UGC video production at ad volume, from brief to delivery

UGC video production is the process of turning a product into short, creator-filmed videos that run as ads: brief, casting, shipping, filming, review, editing and delivery with usage rights. UgcProduction runs that whole process in one board for brands and agencies, so you get a steady flow of edited UGC videos for TikTok, Meta, YouTube Shorts, Instagram and Amazon every month.

Plan my production

UGC production in eight stages

UGC production is what the brand name stands for, and the production board follows it stage by stage. Every brief moves through the same steps, so you always know what is filming, what is waiting for review and what is ready to launch.

Plan my production
  1. 1 Brief, with product, audience, angle, platform, format and deliverables
  2. 2 Casting, by invite or open casting, ending in a shortlist
  3. 3 Shipping product, tracked so nobody films without it
  4. 4 Filming, against the script beats and shot list
  5. 5 Review, with comments on exact frames
  6. 6 Revisions, inside the rounds agreed in the brief
  7. 7 Approved, which releases the creator payout from escrow
  8. 8 Delivered, with files in every aspect ratio and a licence PDF

Pre-production that creators can film in one take

Weak UGC videos usually start with a weak brief. The brief builder writes hooks for the first three seconds, script beats with on-screen text and a shot list that tells the creator what to film, where and how. Creators get clear direction without a rigid script, which keeps the delivery natural. Each plan includes a monthly allowance of AI scripts and hook sets, from 20 on Starter to unlimited on Enterprise under fair use.

  1. Ten hook options per brief to test different angles
  2. Script beats for a 15, 30 or 60 second cut
  3. Shot list with setting, framing and product moments
  4. Creator profile to cast, with age range, setting and on-camera style

Filming, review and revisions on one board

Creators upload cuts and raw footage straight to the brief. Reviewers comment on the exact frame that needs a change, such as a hook that runs too long, a label that is not readable or a claim that needs to come out. Revision rounds are agreed up front, so a weak take gets fixed instead of being paid for and shelved.

  1. Frame comments instead of email threads
  2. Raw footage stored next to the edit for later recuts
  3. Roles for owner, strategist, reviewer and finance on Scale and Enterprise

Editing UGC videos into ad variants

One good shoot can feed many ads. Editing and variants turn approved footage into hook swaps, caption versions and cuts in 9:16, 4:5, 1:1 and 16:9 for each placement. The AI studio writes script variants and edit variants, and on paid plans it also produces AI avatar videos: 5 per month on Growth, 25 on Scale and a custom limit on Enterprise. Read more on AI UGC and on the formats in UGC video ads.

  1. Hook swaps on the same body to fight creative fatigue
  2. Burned-in captions for sound-off viewing
  3. Every aspect ratio from one approved master

Delivery with usage rights attached

Each delivered video carries a licence PDF that states the term, the channels and whether whitelisting or Spark Ads permission is included. The rights manager sends reminders before a licence expires. Whitelisting and Spark Ads permissions are on Growth and up. Details are on UGC usage rights.

Closing the loop with performance tags

Production does not end at delivery. On Growth and up, UgcProduction connects read-only to your Meta and TikTok ad accounts, and you tag each ad by hook, creator and format. The report shows which hooks and creators win, and that goes straight into the next brief. More on UGC creatives and how they are tested.

What UGC video production costs on the platform

You pay a subscription, the creator's own rate held in escrow, and a platform fee on creator payouts. Starter is 99 USD monthly or 49 USD per month billed yearly, with 3 active productions. Growth is 249 USD monthly or 124 USD per month billed yearly, with 10 active productions. Scale is 599 USD monthly or 299 USD per month billed yearly, with 30. Enterprise is 1 499 USD monthly or 749 USD per month billed yearly, with unlimited productions. See UGC pricing.

UGC video production questions

Read all questions

It depends mostly on product shipping and the creator's schedule. The brief takes minutes, casting can open the same day, and the board shows each stage so you see exactly where every video is.

Yes, when the brief asks for it. Raw footage sits next to the edit on the board, so you can recut new hooks later within the licence term.

Yes. Growth includes 3 brands or workspaces, Scale 15 and Enterprise unlimited, each with its own briefs, creators and rights.

Start your next UGC video production

Plan one production and get hooks, a script and a shot list before you cast.

Plan my production