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UgcProduction

Hire UGC creators by niche, platform and style

To hire UGC creators on UgcProduction, you write a brief, filter vetted creator profiles by niche, platform, style, language and on-camera type, and either invite the people you want or open the brief to matching creators. Accepted creators film against the brief, you approve the cut, and the payout releases from escrow. Brands and agencies get ad-ready videos with usage rights without searching DMs or hashtags.

Plan my production

Find UGC creators who fit the ad, not just the follower count

UGC ads do not depend on followers. They depend on whether a creator looks natural on camera, handles the product well and delivers a hook in the first seconds. That is why creator search on UgcProduction is built around how a person films, not how big their audience is. Each profile shows portfolio videos, niches, platforms, languages, filming setup and the creator's own rate.

Plan my production
  1. Portfolio clips you can watch before you invite anyone
  2. Rates set by the creator and visible up front
  3. Platforms the creator films for, such as TikTok, Reels, YouTube Shorts and Amazon listings
  4. Notes on setting, such as kitchen, bathroom, gym, car or outdoors

Filters for niche, platform, style, language and on-camera type

The filters match the decisions a creative strategist makes when casting. Combine them to narrow a long list into a shortlist you can review in a few minutes.

  1. Niche, for example beauty and skincare, supplements, apparel, food and drink, apps, home and kitchen, pets or fitness
  2. Platform, for example TikTok, Meta Reels and Feed, YouTube Shorts, Instagram or Amazon listing
  3. Style, for example testimonial, problem and solution, unboxing, product demo, before and after, get ready with me, founder style or street interview
  4. Language and accent for the market you advertise in
  5. On-camera type, for example face to camera, hands only, voiceover or a mix

Brands in a specific category often start from a niche view, such as UGC for beauty brands or UGC for apps.

Invite casting versus open casting

Invite casting sends the brief only to the creators you selected. It suits a brand that already knows the look it wants, or a team that rebooks creators whose ads performed. Open casting publishes the brief to creators who match your filters. They apply with a short pitch and the clips that fit the brief, and you choose from the applications.

  1. Use invite casting for repeat creators, tight brand guidelines and fast turnarounds
  2. Use open casting for new angles, new markets and fresh faces to fight creative fatigue
  3. Both end in a shortlist on the production board, where you accept, decline or hold creators
  4. Creator invites per month are 30 on Starter, 150 on Growth, 600 on Scale and unlimited on Enterprise

How creators are vetted before you can hire them

Every creator profile is reviewed before it appears in search. The review looks at what matters in a paid ad: clean audio, steady framing, good light, natural delivery and product handling that looks real. After each production you can rate a creator privately for your team and keep strong performers in a roster for the next brief.

  1. Profile review before a creator appears in search results
  2. Portfolio clips checked for audio, framing and delivery
  3. Private notes and a roster for your workspace
  4. Revision rounds agreed in the brief, so a weak first cut gets fixed rather than lost

What happens after a creator accepts the brief

Once you accept a creator, the brief moves through the production board. Product shipping is tracked as its own stage, then Filming, Review, Revisions, Approved and Delivered. You comment on exact frames, request changes inside the agreed rounds and approve the final cut. The fee was held in escrow when the creator accepted, and it releases on approval.

  1. 1 One board for every creator in the production
  2. 2 Frame comments instead of long email threads
  3. 3 Deliverables in 9:16, 4:5, 1:1 and 16:9, with hook swaps and captions
  4. 4 Licence PDF per asset with term, channels and paid usage

For a full walkthrough of the stages, see UGC services. If you want to understand the marketplace side, read about the UGC marketplace.

What it costs to hire UGC creators here

You pay the creator's own rate, held in escrow, plus a platform fee that drops as you produce more: 12 percent on Starter, 8 percent on Growth, 5 percent on Scale and 3 percent on Enterprise. The subscription starts at 99 USD monthly on Starter, or 49 USD per month billed yearly. Growth is 249 USD monthly or 124 USD per month billed yearly and adds whitelisting, Spark Ads permissions and performance tagging. All plans and limits are on UGC pricing.

Questions about hiring UGC creators

Read all questions

Open the creator search, choose the niche and the platform, then narrow by style, language and on-camera type. Watch the portfolio clips, add creators to a shortlist and invite them to the brief, or publish the brief as open casting.

Yes. Add the creator to your roster and invite them directly to the next brief. Rebooking creators whose ads performed is one of the fastest ways to get new variants with a proven face.

No. The usage rights, term, channels, revision rounds and fee are set in the brief, the creator accepts them, and each delivered asset gets a licence PDF.

Every brief includes revision rounds. You comment on the exact frames that need changes, and the payout only releases when you approve the video.

Hire UGC creators for your next production

Write the brief, filter vetted creators and send your first invites today.