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UgcProduction

Facebook UGC ads made for Reels, Feed and partnership ads

Facebook UGC is creator-filmed video that runs as a Meta ad in Reels, Feed and Stories, usually cut in 9:16 for Reels and 4:5 for Feed. UgcProduction helps brands and agencies produce it at volume: briefs with hooks for sound-off viewing, vetted creators, edits in every placement ratio, and partnership ads or whitelisting permission written into each licence. You get Meta-ready UGC ads and see which hooks sell.

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Facebook UGC cut for Reels and Feed

Reels and Feed ask for different things from the same footage. Reels is full screen, vertical and fast, while Feed shows a smaller frame between posts, often with sound off. UgcProduction delivers each approved video in the ratios Meta placements use, so one shoot covers both without a second edit request.

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  1. 9:16 for Reels and Stories, with text kept clear of the top and bottom interface
  2. 4:5 for Feed, which takes more screen height than square on mobile
  3. 1:1 and 16:9 exports from the same master when a placement needs them
  4. Burned-in captions, because many people watch Feed video without sound

Writing Facebook UGC that stops the scroll

A Meta UGC brief needs a visual hook that works without sound, a clear product moment early, and a call to action that fits the offer. The brief builder writes hooks, script beats with on-screen text, and a shot list that tells the creator which shots to frame for 4:5 and 9:16 at once. That saves a reshoot when the Feed crop cuts off the product.

  1. Visual hook plus spoken hook in the first seconds
  2. On-screen text written per beat
  3. Shot list framed for both vertical and 4:5 crops
  4. Formats such as testimonial, problem and solution, unboxing, before and after and founder style

More format ideas are on UGC style ads.

Partnership ads and whitelisting for Facebook UGC

Meta partnership ads let a brand run an ad that shows both the brand and the creator's handle, using the creator's post or the brand's own upload with the creator's approval. Whitelisting is the older name for a creator granting a brand permission to advertise through the creator's identity. Either way, the creator must agree, and the permission needs a term. On UgcProduction that permission is set in the brief, accepted by the creator with the brief, and recorded on the licence PDF with an expiry reminder. Whitelisting and Spark Ads permissions are on Growth and up. The full guide is in Spark Ads and whitelisting.

  1. Permission agreed before filming, not chased afterwards
  2. Term and channels on the licence for every asset
  3. Reminders before the permission expires

Creators who know Meta ad formats

Filter the marketplace by platform Meta Reels and Feed, then by niche, style, language and on-camera type. Watch portfolio clips, shortlist and invite, or open the brief to matching creators. The full process is on hire UGC creators.

Facebook UGC tagged by hook, creator and format

Meta creatives tend to fatigue within weeks, so the job is a steady stream of new hooks. Hook swaps and caption variants come from the same approved footage, and the AI studio writes new script variants. On Growth and up, a read-only connection to your Meta ad account lets you tag each ad by hook, creator and format, and the report shows which ones win. See UGC creatives.

Plans for Facebook UGC programs

Starter is 99 USD monthly or 49 USD per month billed yearly, with usage rights on every asset. Growth, at 249 USD monthly or 124 USD per month billed yearly, adds whitelisting, Spark Ads permissions and performance tagging, with an 8 percent fee on creator payouts. Scale is 599 USD monthly or 299 USD per month billed yearly. Full limits are on UGC pricing.

Facebook UGC questions

Read all questions

Use 9:16 for Reels and Stories and 4:5 for Feed. UgcProduction delivers both from one approved master, plus 1:1 and 16:9 when you need them.

Yes, when the creator agrees. The permission and its term are part of the brief and the licence, and the feature is on Growth and up.

Yes, if the licence channels include Instagram. Reels and Stories cuts work on both, since they run in the same Meta ad account.

Plan your next Facebook UGC production

Get hooks for Reels and Feed, a script and a shot list in one brief.

Plan my production